Month: June 2020

There’s more to online marketing than Facebook and Google ads. If you truly want to maximize every potential marketing effort to increase both your product sales and brand awareness,there’s a long list of other approaches you can look into to market your Shopify store. You’ll be surprised to find out how these can be just as effective â if not even more so â when done properly.

Here are some of the ways you can draw more attention to your Shopify store:

Collaborate with popular influencers

Celebrities and bloggers have a huge following on most of their social media accounts,so partnering with them can be a great way to increase awareness towards your brand. Of course,the bigger the following,the bigger your marketing budget should be. But,this doesn’t mean you always have to work with those who have the numbers. There are so-called “micro-influencers” that you can work with to create a sponsored post about your products and services. You can get as creative as you can.

Produce SEO-driven pieces of content

Blogging is one important aspect of online marketing that you can never neglect. If you’ve undergone any sort of local or corporate SEO training you’ll understand how big of a role blogging has in terms of Google rankings. Small Shopify owners with a limited number of products usually only have a few pages that they could work on to potentially rank in Google. However,if you constantly post blogs and other types of high-quality content,you increase your chances of getting that free and organic search traffic.

Organize contests and giveaways

Who does not love freebies? These are among the easiest yet most effective ways to draw more attention to your business,especially if it’s through digital means. Contest and giveaway rules may include requiring participants to like the brand’s social media pages,tag a few friends to attract more attention,use an exclusive hashtag,or share and repost the giveaway post.

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You get a lead from paid ads,but are you targeting the right one?

Lead generation goes deeper than capturing prospects and thinking they’ll be instant customers. Before you even get them at the bottom of the funnel,you need to know if you’re talking to the right leads. This is where qualifying comes in.

Any company offering lead generation services will emphasize the importance of the qualification process. Here are some of the reasons you shouldn’t miss this step:

1. Make More Time for Leads Who Convert

Not all leads immediately become your customers. A chunk of them may not even need your services. Qualifying your leads helps you prioritize on those who are more likely to convert. This,in turn,prevents your sales team from spending a significant amount of time on leads that are not ready to buy from you.

2. Know if They are the Right Fit

Smart lead generation helps you draw in your ideal customers. Understand that not everyone may be the right fit for your service. By using the BANT (Budget,Authority,Need,and Timing) to qualify leads,you’ll have a better grasp of leads going into your pipeline.

3. Nurture Leads More Efficiently

Part of the lead generation process is to nurture those who have an intent to transact with your business but may not be ready to do so. Qualifying helps you allow a score on your leads and classify them whether they’re sales qualified or marketing qualified. Those who fall under the latter may be included in your nurturing process,such as email marketing or remarketing initiatives.

The more qualified your leads,the more you can position yourself as the right business for their needs. So,don’t skip on the qualifying process. It will save you time and let you focus on the right customers to serve.

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